Welcome to the Aida Marketing website if you need help with any aspect of your marketing you could do a lot worse than spending some time on our website.
Better still give us a call for an informal chat about how we could maybe improve your marketing and in turn increase your profits. Aida Marketing specializes in Direct Marketing, copywriting and Internet Marketing. We are based just outside of Corwen, North Wales and the company has been in existence since 1998.
The word ‘Marketing’ can sometimes be a little vague as to exactly what is meant by it. To us Marketing is simple and straight forward.
Marketing is offering your product or service to a business or individual and finding the most effective and profitable methods with which to achieve that goal.
Direct Marketing is all about knowing exactly what is working for you and what is not and in times like these few business owners have much money to waste.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker
In 1875 John Wanamaker opened what was said to be the first Department Store in Philadelphia he was a pioneer in the field of marketing. This now famous quote highlights the fact that it is very easy to lose track on what you spend on ‘Advertising’ and it is still happening today.
Unless you know that every pound of your marketing budget is paying its way, you cannot possibly know what to do to improve it and increase your profits.
For example, let’s say…
- 30% of your marketing budget goes on Newspaper and Magazine Advertising
- 25% goes on Radio Advertising
- 20% goes on Yellow Pages and Yell
- 10% goes on Pay Per Click
- 10% goes on brochures
- 5% goes on signage
In this example it is often difficult to track if your marketing pound is pulling its weight. However by employing some simple Direct Marketing techniques, in all bar one of the above you could easily find out what is working for you and more importantly what is not.
Incidentally the one that is really hard to track is the 5% of the budget spent on signage but even signage can sometimes be given the ‘direct’ treatment as it were.
Staying with the example, if you knew that the 30% of the budget you spent on Newspaper and Magazines advertising and the 20% you spend with Yell and Yellow Pages only produced 20% of your turnover, it would certainly be time to so some restructuring of your budget wouldn’t it?
If your company is based with a 40 mile radius of Corwen, North Wales, we will be delighted to visit you at your place of business for an informal chat about how we could maybe help you.
Some companies are pretty much on top of their Direct Marketing activities but we are yet to visit one where some serious improvements could not be made. No business is perfect, including ours, but the more Direct Marketing techniques you can use and improve, the more chance you have of increasing your turnover.
Contact Aida Marketing today on 01490 460239 and let’s have a chat to see if we can work together and make sure every pound you spend on marketing is made to work for you.
Contact Neil or Catherine on 01490 460239 or email neil@aida.co.uk